Lorraine
Wild is a graphic designer in Los Angeles and she is the principal of
Green Dragon Office, a design firm that focuses on collaborative work
with artists, architects, curators, editors and publishers. Wild also
serves as the Consulting Creative Director at the Los Angeles County
Museum of Art (LACMA), where she contributes to the design of
publications, exhibitions, and the visual identity of the Museum. She is
also a faculty member of the Graphic Design program at the California
Institute of the Arts (Cal Arts).
In
2006, Wild received the most prestigious award (AIGA gold medal) in the
US for graphic design. She has also received numerous awards from the
New York Art Director’s Club, the American Centre for Design, the
American Institute of Architects, and the American Association of
Museums.
She
defines craft in her text as she was a design student in Cranbrook
Academic. She always confused by the differences between craft and
design. She states craft is a one limited thing made but design doesn't
have any limitation and it is kind of mass production. The important
matter is that to know how things were made.
Also she has mentioned "The Art of the Marler" book by Peter Dormer which has pointed craft in phrase of two various type of knowledge. One of them is theoretical knowledge which is the language the artist uses to define and understand thoughts. The second is tacit knowledge which achieve by experience. Theory can help to figure out how to make something better however craft knowledge need to be experienced on another level. She states that Craft knowledge is obtained by accumulating experience and you should not think every time too much about the conceptual basis. it is instinctual.
I like to add my explanation about the definition of Tacit knowledge which is knowledge that is hard to write down, visualize or transfer from one person to another. This is the knowledge that we possess that is garnered from personal experience and context.
As an example, think of learning how to glaze the ceramic. Our ceramic teacher in university had lots of glazing experience however other new chemical educated teacher could not be like him. When we finish our pottery we supposed to glaze them on the special oven and I remember although we knew the glazing colour formula and we followed the routine that our teacher gave us, after bringing out our potteries from oven, we saw all the colours were changed. That was not something he could write down; he can just feel it and it is gained by only experience.
Question:
How dose a designer to accomplish for making his/her work resonate in the market?
Also she has mentioned "The Art of the Marler" book by Peter Dormer which has pointed craft in phrase of two various type of knowledge. One of them is theoretical knowledge which is the language the artist uses to define and understand thoughts. The second is tacit knowledge which achieve by experience. Theory can help to figure out how to make something better however craft knowledge need to be experienced on another level. She states that Craft knowledge is obtained by accumulating experience and you should not think every time too much about the conceptual basis. it is instinctual.
I like to add my explanation about the definition of Tacit knowledge which is knowledge that is hard to write down, visualize or transfer from one person to another. This is the knowledge that we possess that is garnered from personal experience and context.
As an example, think of learning how to glaze the ceramic. Our ceramic teacher in university had lots of glazing experience however other new chemical educated teacher could not be like him. When we finish our pottery we supposed to glaze them on the special oven and I remember although we knew the glazing colour formula and we followed the routine that our teacher gave us, after bringing out our potteries from oven, we saw all the colours were changed. That was not something he could write down; he can just feel it and it is gained by only experience.
Question:
How dose a designer to accomplish for making his/her work resonate in the market?
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