Dr. Alice Twemlow is a writer, critic and educator whose work focuses on Graphic Design and she writes for Eye Magazine, Design Issues, ID, Print, New York magazine and The Architect’s Newspaper.
" No Muscle, No tattoos" essay was written in Eye magazine which is the international review of graphic design and is a quarterly printed magazine about visual culture & graphic design.
At first of the essay she mentioned that Joe Van Bennekom chose the American Typewriter (font) for Butt magazine as he thought it is a gay typeface and it is qualified by the reality that the interviews and erotic gay porn which are printed in pink color.
The Butt magazine, originating in the Amsterdam,
features interviews, articles, and advertisements and illuminates upon attitude and lifestyles within the male homosexual community. it is produce by Van Bennekom and Gert Jonkers and it has published photography and interviews with
renowned gay artists, and became popular with its first issue,
which showed German fashion designer Bernhard Willhelm in nude portraits taken by Wolfgang Tillman.
(Issue=refers to how many times that periodical has been published during that year)
Butt was established in 2001 that time Van was starting to attract critical attention for Re-magazine and it ran from 1997–2004 and was launched by Van Bennekom as part of his design studies, he wrote, designed and photographed everything for the first few issues before building a team to help with later ones. The earlier issues set the tone; the run of 15 issues form an extraordinary series of individual magazines that shift theme and approach, using the visual and verbal language of magazines to create different experiences that are both intelligent experiments in storytelling and meditations on the art of magazine-making.
Alice mentioned when Re-magazine spreading, it was attempting to find a new identity however Butt had a defined, format, characteristic language from the start and also it is sex magazine which provides spaces for defects.
Van says"Other gay magazines have cut and paste, retouched bodies unlike any you have ever seen in real life & certainly not like mine."
Alice states that Van is a creator as none of Butt`s portrait is a studio shot and all photos show real people in their own environments an d it was his rules when he developed guidelines: No muscle No tattoos
Also She has mentioned that In 2004 When Butt could starting to generate money, Jonkers and Van decided to invest it in a new fashion magazine for stylish mid-thirties men and Fantastic Man is another magazine by and for Jop van Bennekom. That magazine looks more formal that Butt and Re. Also he chose Time font as he feels it has unlimited flexibility.
Finally Alice explains the reason of the success of his stable of publications derives, counter -intuitively, from the unsureness of his outlook, his wayward and cruel awkwardness.
Questions:
1) What designer should do to create an identity for magazines?
2) Do you think in near future all printed magazine will killed? (Due to replacing by on-lines)
(Issue=refers to how many times that periodical has been published during that year)
Bernhard Willhelm
Butt was established in 2001 that time Van was starting to attract critical attention for Re-magazine and it ran from 1997–2004 and was launched by Van Bennekom as part of his design studies, he wrote, designed and photographed everything for the first few issues before building a team to help with later ones. The earlier issues set the tone; the run of 15 issues form an extraordinary series of individual magazines that shift theme and approach, using the visual and verbal language of magazines to create different experiences that are both intelligent experiments in storytelling and meditations on the art of magazine-making.
Alice mentioned when Re-magazine spreading, it was attempting to find a new identity however Butt had a defined, format, characteristic language from the start and also it is sex magazine which provides spaces for defects.
Van says"Other gay magazines have cut and paste, retouched bodies unlike any you have ever seen in real life & certainly not like mine."
Alice states that Van is a creator as none of Butt`s portrait is a studio shot and all photos show real people in their own environments an d it was his rules when he developed guidelines: No muscle No tattoos
Also She has mentioned that In 2004 When Butt could starting to generate money, Jonkers and Van decided to invest it in a new fashion magazine for stylish mid-thirties men and Fantastic Man is another magazine by and for Jop van Bennekom. That magazine looks more formal that Butt and Re. Also he chose Time font as he feels it has unlimited flexibility.
Finally Alice explains the reason of the success of his stable of publications derives, counter -intuitively, from the unsureness of his outlook, his wayward and cruel awkwardness.
Questions:
1) What designer should do to create an identity for magazines?
2) Do you think in near future all printed magazine will killed? (Due to replacing by on-lines)
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